Ultimate Drugstore luxury makeup dupes

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Luxury makeup is not high on the list of priorities during a pandemic. Drugstore luxury makeup dupes are going to be the biggest thing to happen in 2020.

You can get the same look if you swap in your luxury makeup purchases for drugstore dupes. You’ll get the same look and save half the price of luxury makeup.

Don’t get me wrong I do love luxury makeup products but when money is tight it is hard to justify. That’s why I created this list of high end makeup dupes.

If you LOVE drugstore luxury makeup dupes, check out some other dupe reviews that I’ve posted:

Follow the ultimate drugstore makeup dupes list so you can save money on your favourite luxury makeup items.

Page Contents

Best Eyeshadow Palette Dupes

The best eyeshadow palette dupes that can be found at the drugstore are from Milani Cosmetics and Maybelline.

You can really find the same colour palette for both of these brands as you would for Anastasia Beverly Hills Eyeshadow palettes for example.

Huda Beauty Mercury Retrograde Palette Dupe: Milani Gilded Palette

The Milani Gilded Palette is essentially a copy of any nude palette you can find at Sephora. I think it is a dupe of the Huda Beauty Mercury Retrograde Eyeshadow Palette maybe with less green!

Urban Decay Naked3 Palette Dupe: Maybelline Blushed Nudes

Maybelline also has a variety of eyeshadow palettes that are complete dupes of luxury eyeshadows.

The Maybelline “The Blushed Nudes” palette is a very close dupe of the Urban Decay Naked 3 Palette. The Maybelline Blushed Nudes Palette is a lot more affordable and is more compact for travelling.

Anastasia Beverly Hills Modern Renaissance Dupe: Wet ‘n Wild Icon Eyeshadow Palette

Wet ‘n Wild cosmetics make a lot of luxury makeup dupes! For a drugstore brand, they made a huge comeback in 2018 and do tend to copy a lot of high end eye shadow palettes and lipsticks (especially Mac!).

The Wet ‘n Wild 0.30 eyeshadow palette is a very close dupe to the Anastasia Beverly Hills Modern Renaissance luxury eyeshadow palette which is a best seller!

Best Luxury Concealer Dupes

If you love NARS Creamy Radiant Concealer and Tarte’s Shape Tape then I have some amazing concealer dupes for you!

NARS Creamy Radiant Concealer Dupe: Rimmel London Match Perfection NARS Creamy Radiant Concealer

Both of these concealers are super creamy and leave a radiant finish without creasing. I do love my NARS Radiant Creamy Concealer but at $39 CAD it does get pricey. The Rimmel London Match Perfection Concealer is about $10 and does the same job.

The applicator is a bit different but it definitely does not crease which is what you wanted right? Even though the packaging is different, this is still an amazing drugstore luxury makeup dupe.

Charlotte Tilbury Magic Away Concealer Dupe: Maybelline Age Rewind Concealer

The Charlotte Tilbury Magic Away Concealer is one of my favourites. The only thing I don’t like about it is the packaging and how it is hard to remove the lid!

The Maybelline Age Rewind Concealer has been a fan favourite for a very long time. It goes on with the same sponge tip applicator as the Charlotte Tilbury Magic Away concealer and the formula is very similar.

Both have a very thin concealer formulation but they both hide dark circles really well!

Tarte Shape Tape Dupe: ELF Cosmetics Hydrating Camo Concealer

The Tarte Shape Tape Concealer is one of the most popular under eye concearlers. You cannot buy Shape Tape in Canada but in the United States it is a staple when it comes to concealer.

The ELF Cosmetics Hydrating Camo Concealer is only $6 compared to Tarte’s Shape Tape of $38 Canadian at Ulta Beauty.

ELF’s Camo Concealer is very similar to Tarte Shape Tape. The reason for this is due to the packaging and doe foot applicator. The applicator is larger than other concealers and does cover more area.

The ELF’s Camo Concealer also a similar formula to Shape Tape because it is very creamy and hydrating.

If you are already using Shape Tape you may want to stick with it but if you haven’t started yet then the ELF Cosmetics Camo Concealer is perfect.

Best Luxury Foundation Dupes

It is really important to get the right foundation shade for your skin tone. Formulas do vary from luxury foundation to drugstore foundation but it is easy to find a dupe of the foundation formula.

In these luxury foundation dupes I have picked, the formulas are very similar and even sometimes made in the same factories.

NARS Natural Radiant Longwear Foundation Dupe: Maybelline Fit Me Dewy NARS Natural Radiant Longwear Foundation

Let me start off by saying I love both of these foundations. I truly believe that either NARS Natural Radiant Longwear Foundation or the Maybelline Fit Me is the perfect every day foundation.

Read my review of the NARS Natural Radiant Longwear Foundation here.

The Maybelline Fit me is one of the best drugstore foundations that I have experienced. The formula rivals any luxury foundation that I could recommend.

The Maybelline Fit me comes in a Matte and Dewy finish so either one you prefer will not dissapoint.

The NARS Natural Radiant Longwear Foundation is pretty good but honestly, the Maybelline FitMe is a prefect dupe so you don’t need to spend the cost of the NARS Foundation.

Armani Luminous Silk Foundation Dupe: L’Oreal True Match

L’Oreal True Match has been around for a very long time. I often forget about how much I love this versatile foundation. It is really easy to apply and wear.

The Armani Luminous Silk Foundation is really beautiful on the skin. It is a celebrity favourite and it smooths out the look of pores.

Because Armani Luminous Silk Foundation is one of the more expensive foundations on the market, it makes sense to find a dupe.

L’Oreal True Match also has 45 shades so there is something for everyone!

If you do want to splurge, the Armani Luminous Silk is one of the best luxury foundations on the market.

Estee Lauder Double Wear Foundation Dupe: Revlon Colour Stay

I have been a fan of the Estee Lauder Double Wear Foundation for a long time. Read my review of the Estee Lauder Double Wear Foundation here to see what I mean.

The only foundation dupe that is somewhat passable is the Revlon Colour Stay Foundation. As a drugstore foundation, Revlon makes a high quality foundation.

I would probably splurge for the Estee Lauder Double Wear Foundation because it is my holy grail of foundations. I have tried Revlon Colour Stay and I do like it as well.

The only thing with the Estee Lauder Double Wear is that the bottle doesn’t come with a pump! You have to either deal with no pump or buy the pump seperately which drives up the cost.

The Revlon Colourstay Foundation has a pump and goes on just as smoothly so this makes it the perfect drugstore dupe.

Let me know if you agree that Estee Lauder Double Wear Foundation is one of the best luxury foundations!

Best Eyebrow Pencil Dupes

Eyebrow products have come a long way and the eyebrow products at the drugstore are just as good as your luxury eyebrow pencils and gels.

I have tested so many different eyebrow pencils, brow gels and other eyebrow products and have the best drugstore luxury makeup dupes for you so keep reading!

Benefit Precisely My Brow Dupe: Maybelline Brow Ultra Slim

It pains me to write this dupe because I love the Benefit Precisely My Brow product in shade 3. At $32, it becomes pricey to keep repurchasing Benefit Precisely My Brow even though I love it so much.

When I tried the Maybelline Brow Ultra Slim, I thought that the formula was almost identical.

The Maybelline Brow Ultra Slim is about the same thickness as the Benefit Precisely My Brow which is very important if you want a thin eyebrow line. There is also a spoolie on the end of the Maybelline Brow Ultra Slim so you can shape your brows beforehand.

The Maybelline Brow Ultra Slim comes in 6 shades but they are very versatile and you don’t need as many shades as the Benefit Precisely My Brow.

Anastasia Beverly Hills Brow Wiz Dupe: NYX Micro Brow Pencil

NYX is known for its inexpensive makeup dupes. The NYX Micro Brow Pencil is a drugstore dupe of the luxury Anastasia Beverly Hills Brow Wiz. Honestly the NYX Micro Brow Pencil is just as amazing and the price is a fraction of the Brow Wiz.

When eyebrow pencils are so thin they tend to wear down easily so it is better to go with a cheaper option.

The Anastasia Beverly Hills Brow Wiz in taupe is almost an exact match fort the NYX Micro Brow Pencil in the same taupe shade.

NYX Micro Brow Pencil Shades
NYX Micro Brow Pencil Shades

Read my review of the Anastasia Beverly Hills Brow Definer and Brow Wiz review here.

Best Mascara Dupes

Mascara is one of those makeup items that are hard to tell the difference between luxury and drugstore. Everyone wears mascara differently and what may work for one may not work for another.

That’s why it is important to test drugstore mascara before exploring luxury mascara products.

Chanel Le Volume de Chanel Dupe: Maybelline Lash Sensational Mascara

Maybelline is known for the quality of their mascaras. Maybelline makes some of the best drugstore mascaras most noted for their best selling “Great Lash” mascara.

The Maybelline Lash Sensational Mascara leaves lashes feeling soft and full because of the amount of bristles in the brush. It ends up leaving lashes with a fanned out look.

Chanel Le Volume de Chanel mascara promises instant volume and curl, also providing a fanned out eye lash look.

If you’re looking at the price differential – the Maybelline Lash Sensational Mascara retails for $11.99 CAD and Chanel Le Volume de Chanel is upwards of $33 CAD.

Too Faced Better Than Sex Dupe: L’Oreal Lash Paradise Voluminous Mascara

L’Oreal Lash Paradise is one of the best drugstore mascaras along with the Maybelline Great Lash Mascara.

Too Faced Better Than Sex mascara is a top selling luxury mascara. It is a well known secret that L’Oreal Lash Paradise Voluminous Mascara is a perfect dupe to Too Faced Better Than Sex Mascara.

The key benefit here for both mascaras are volume. The L’Oreal Lash Paradise Voluminous Mascara focuses on both volume and length.

Too Faced Better Than Sex Mascara also focuses on volume and length and a lot of beauty gurus swear by this. The Too Faced Better Than Sex Mascara retails for $32 while the L’Oreal Lash Paradise retails for about $11.99.

There is a mini size of the Too Faced Better Than Sex Mascara as well as a waterproof one.

Best Highlighter Dupes

Highlighters are also one of those makeup products that make it hard to tell between luxury and drugstore quality. The great news is that drugstore highlighters have become just as good if not better than some luxury highlighters.

There are dupes being made of new luxury highlighters all the time so you won’t have to wait as long.

Tarte Amazonian Clay 12-hour Highlighter Dupe: ELF Cosmetics Baked Highlighter

ELF Cosmetics is one of the best kept makeup dupes ever. Everything they make is very affordable and they dupe a lot of high end luxury brands.

The Tarte Amazonian Clay Highlighter is a best seller because the Amazonian Clay line has amazing reviews. The function and quality of the highlighter is amazing which make people come back to this highlighter.

ELF Cosmetics baked highlighter gives you almost the exact same identical payoff. It also retails for $4 at your local drugstore but Tarte retails for $29 at Sephora.

This is one of the best drugstore luxury makeup dupes and is pretty popular among the makeup community.

Becca Champagne Pop Dupe: Wet ‘n Wild Megaglo Highlighting Powder

Wet ‘n Wild is one of the most cheap drugstore makeup brands you can find. The quality is pretty good and you can find dupes of pretty much everything.

I have used the Wet ‘n Wild Megaglo highlighting powder before and while it is not in any sort of fancy packaging, it is a perfect dupe for the famous Becca Champagne Pop Highlighter.

The Becca Champagne Pop highlighter is one of the most purchased highlighters because it really was first of its kind to come out. Since then, Becca continues to release so many different highlighter shades.

Once you’ve tried one highlighter, you can always find the duplicate or replica colour in the drugstore.

The Wet ‘n Wild Highlighter retails for about $7.29 CAD at Shoppers Drugt Mart. Becca Champagne Pop retails for $50 CAD! I would say the price difference is substantial enough that you can always find a cheaper drugstore alternative than Becca highlighters!

Too Faced Sweethearts Perfect Flush Blush Dupe: Physicians Formula Butter Highlighter

The Physicians Formula Butter collection is made with muru-muru butter that allows makeup to go on with a smooth finish and contains natural ingredients.

The Butter Highlighter Collection is so beautiful because it ends up feeling slightly creamy and turns into a beautiful powder when you apply it.

Too Faced Sweethearts Perfect Flush Blush has been around for a long time and does give the same glow that the Physicians Formula Butter Highlighter does.

The Physicians Formula Butter Highlighter is more unique in its formula and at drugstore pricing, this is the better option.

Best Lipgloss Dupes

Fenty Beauty Gloss Bomb Fussy Dupe: Revlon Super Lustrous Lip Gloss in Super Natural

I was sent the Revlon Super Lustrous Lip Gloss and to my surprise I was shocked at how much the formula felt like my Fenty Beauty Gloss Bomb in Fussy.

You can read my review of the Fenty Gloss Bomb here.

The Revlon Lip Gloss in drugstores retails for about $9.99 CAD and the Fenty Beauty Gloss Bomb is $25 which is quite reasonable for an upper expensive lip gloss.

The lip gloss shade by Revlon that is closest to Fenty Beauty Gloss Bomb in Fussy is Super Natural.

Both glosses are not sticky and look beautiful on the lips so why not go with the more affordable Revlon option?

NARS Lip Gloss Orgasm Dupe: Milani Keep it Full Nourishing Plumping Gloss

If you’ve been following my blog for awhile now, you’ll know that I am absolutely obsessed with any product from NARS.

Milani Plumping Gloss in Prismatic Peach is the perfect drugstore dupe for the NARS Orgasm Lip Gloss.

Milani Cosmetics are known for their quality despite being a drugstore makeup brand.

The NARS Orgasm Lip Gloss is such a staple and many people love the colour so much.

The formula of the Milani Plumping Gloss and NARS Orgasm Lip Gloss are almost identical except for a little bit of the plumping effect from Milani.

If you are excited to try the NARS Orgasm Lip Gloss and it doesn’t fit your budget go for the Milani!

There you have the ultimate list of the drugstore luxury makeup dupes. I will be updating this drugstore makeup dupes guide so be sure to bookmark this page.

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